Digital Marketing Trends & Scope in India

1.Voice Search Trends:

                                   

                             India is quickly moving towards digital and the digital market requires digital promotion and marketing strategy. Now digital marketing is coming with latest trends like Voice Search. Voice search to be more mobile focused because it’s embedded into many mobile apps and devices. By 2020, 50% of search will be on voice. You can search on Google without typing any keyword. Voice search is also a keyword but it makes easy to find things on search engine. Voice search makes easy while driving to find the route on the map.

2.Mobile Marketing Trends:

                           Today, mobile phones have become a necessity in everyone’s life. Mobile phones not only replaced landline but also the desktop and laptop. Mobile marketing is a dramatic change in business world. It is the easier way to communicate with customer and to advertise our product and services.  According to Salesforce,”68% of companies have integrated mobile marketing into their overall marketing strategy.”  Mobile Marketing Strategies are SMS marketing, MMS marketing etc.  

3.Video Marketing Trends:     

    

                                   

                                     Digital Marketers admit that video content gets best ROI. Digital marketer need to invest more time and efforts to create a high quality and engaging video content to get a best result out of it. You tube viewers watch a billions hours of video every day, Facebook users consume over 8 billion videos every day. It is a best to plan your business strategy to promote and advertise your product and services to get potential clients.

4. Opportunities in Digital Marketing:

                                 Today’s world is going digital so all the organization realize the importance of Digital marketing. They are promoting and advertising their product and services on online platform. As a digital marketer will have tremendous job opportunities in India. There are many good opportunities in Digital Marketing. If you have all the skills and abilities than you can work as a Digital Marketer or you can do specialization in SEO, SEM, SMM, Content Marketing, Email Marketing etc.

5.  Career growth in Digital Marketing:

                           The growth in every digital marketing area is fast and rapid. You can start earning huge pay right from the start of your career. In India, there will be 18 lakh jobs opening by 2020 in Digital Marketing. It is a fastest growing industry. Prepare yourself for an exciting career in digital marketing and if you become skilled person in digital marketing, then you will be most demanded and valued person by the industry. In digital marketing, you can scale up your position from trainee to manager level eg: SEO Trainee to SEO Manager.